Marketing Knowledge and Sustainability of Competitive Advantage

Marketing Mix of 4P’S for Competitive Advantage

The Marketing Mix comprises of four decisions which should be considered before launching a product. Firms should plan targeted approach on these four different components and they are Product, Price, and Place & Promotion. All the four variables help the firm in formulating strategic decisions necessary for competitive advantage. The main objective of this article is to describe the importance...

Competitive Advantage of Knowledge Management

IntroductIon Knowledge management has been proposed as a fundamental strategic process and the only sustainable competitive advantage for firms (Grant, 1996; Davenport, 1998). A key to understanding the success and failure of knowledge management efforts within organizations is the ability to identify the relevant knowledge to manage and to extract value out of this knowledge. In the last decad...

Contextuality within Activity Systems and Sustainability of Competitive Advantage

Executive Overview: Research on the interactions among activities and the consequences of these interactions on the creation and sustainability of competitive advantage has rapidly expanded in recent years. In this research, the two most common approaches have been the complementarity framework, as developed by Milgrom and Roberts (1990), and the NK-model (Kauffman, 1993) for simulation studies...

Tacit Knowledge, Articulation and Competitive Advantage

Competitive Advantage in Market Space: Implications of Relationship Marketing

The Internet has been playing a key role to prolifically reach the target market. Simultaneously, the implications of Relationship Marketing (RM) to establish, maintain and enhance competitive advantage in the traditional marketplace are widely recognized. However, because of the online, ongoing, and on time communication approach of the Internet (the market space), the application of RM in the...